{"id":1687,"date":"2020-01-22T11:20:03","date_gmt":"2020-01-22T10:20:03","guid":{"rendered":"https:\/\/menloavocats.com\/?p=1687"},"modified":"2020-01-22T11:26:02","modified_gmt":"2020-01-22T10:26:02","slug":"influence-marketing-hivency-la-jeune-start-up-francaise-leve-4-millions-aupres-de-alliance-entreprendre","status":"publish","type":"post","link":"https:\/\/menloavocats.com\/en\/influence-marketing-hivency-la-jeune-start-up-francaise-leve-4-millions-aupres-de-alliance-entreprendre\/","title":{"rendered":"\u00ab Influence Marketing \u00bb : Hivency, la jeune start-up fran\u00e7aise l\u00e8ve 4 millions aupr\u00e8s de Alliance Entreprendre"},"content":{"rendered":"<p><strong>Menlo avocats (Samuel Schmidt) est fier d\u2019avoir pris part \u00e0 la lev\u00e9e de fonds op\u00e9r\u00e9e par Hivency en fin d\u2019ann\u00e9e 2019, en assistant le fonds Alliance Entreprendre, qui a d\u00e9cid\u00e9 de s\u2019engager dans la start-up parisienne aux c\u00f4t\u00e9s d\u2019autres Business Angels et notamment de Pauline Duval, directrice g\u00e9n\u00e9rale du Groupe Duval.<\/strong><\/p>\n<p>N\u00e9e en 2016, Hivency avait d\u00e9j\u00e0 lev\u00e9 2.5 millions en 2018. Elle poursuit son expansion en 2020 avec cette nouvelle lev\u00e9e de fonds de 4 millions, notamment dans le but d\u2019\u00e9tendre son \u00e9quipe &#8211; qui compte aujourd\u2019hui d\u00e9j\u00e0 60 collaborateurs &#8211; a plus de 100.<br \/>\nHivency a d\u00e9but\u00e9 en mettant en relation des micro-influenceurs (ayant quelques milliers d\u2019abonn\u00e9(e)s), et des entreprises souhaitant communiquer autour de leur marque. Ce concept s\u2019inscrit dans la logique d\u2019individualisation de la publicit\u00e9 et des r\u00e9seaux sociaux toujours plus pr\u00e9sents notamment aupr\u00e8s des jeunes g\u00e9n\u00e9rations, moins sensibles aux autres formes de publicit\u00e9 classique via des m\u00e9dia comme la t\u00e9l\u00e9vision et les journaux.<br \/>\nLa soci\u00e9t\u00e9 souhaite maintenant passer \u00e0 un nouveau stade de son d\u00e9veloppement en devenant un outil automatis\u00e9 de gestion de communaut\u00e9s (clients, ambassadeurs de marques, du micro au macro-influenceurs) et cela afin de couvrir l\u2019ensemble des composantes de \u00ab l\u2019influence marketing \u00bb.<\/p>\n<p><em>Intervenants : Alliance Entreprendre : Beno\u00eet Thi\u00e9dey, Romain Mistre \u2022 Conseils investisseurs : due diligences : financi\u00e8re : Crowe Horwath HAF (Maxime Hazim, Thomas Corbineau), IT\/IP : Make it Work (Fr\u00e9d\u00e9ric Thomas) ; juridique : Menlo Avocats (Samuel Schmidt) \u2022 Conseils cible : due diligence financi\u00e8re : 2C Finance (Benjamin Bitton) ; juridique : Valluet-Achache &amp; Associ\u00e9s (Nicolas Valluet) ; financier : Ader Finance (Romain Cottard, Martin Beaup\u00e8re)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menlo avocats (Samuel Schmidt) est fier d\u2019avoir pris part \u00e0 la lev\u00e9e de fonds op\u00e9r\u00e9e par Hivency en fin d\u2019ann\u00e9e 2019, en assistant le fonds Alliance Entreprendre, qui a d\u00e9cid\u00e9 de s\u2019engager dans la start-up parisienne aux c\u00f4t\u00e9s d\u2019autres Business Angels et notamment de Pauline Duval, directrice g\u00e9n\u00e9rale du Groupe Duval. N\u00e9e en 2016, Hivency [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"yst_prominent_words":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":6,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/posts\/1687\/revisions"}],"predecessor-version":[{"id":1711,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/posts\/1687\/revisions\/1711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/media?parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/categories?post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/tags?post=1687"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/menloavocats.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}